Bella Goose means “beautiful lead.” When geese fly in a “V” shape, the lead flier paves the way in the sky, coursing direction and easing the weight of the wind so that those following in flight are more free to fly.
This symbol of leadership and freedom reminds us that we aren’t just a coffee company; we are a freedom company. Since 2014, we’ve been using coffee as an avenue to fight human trafficking.
As our founders traveled throughout Southeast Asia and witnessed various Red Lights Districts, they could not unsee or unfeel - they had to do something. Each woman and man has their own story, and Bella Goose sought out to provide jobs that could help to write a better one.
The fight against trafficking is no small venture. From prevention to aftercare, Bella Goose and our partners strive to build communities where freedom and growth are accessible and offered to all. By treating team members with dignity and providing work and training programs, women and men are building a life for generations to come.
To find out more please email firstname.lastname@example.org